StarTimes will be replaced by SuperSport as the broadcast partner for the Ghana Premier League.
People are already thinking about who will likely take over after the Ghana Football Association (GFA) and StarTimes officially canceled their negotiations to extend their broadcast rights agreement. Fortunately, SuperSport is the next in line.
According to deal insiders, the South African pay-TV behemoth is at the top of the list of potential media broadcast partners for the Ghana Premier League going forward.
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Although SuperSport has not yet made an official announcement, trade rumors suggest that the company is exploring the Ghanaian market.
If the GFA decides it needs to switch to a new and more reliable media partner, their performance on the African continent—especially in South Africa, Zambia, and Nigeria—makes them a contender.
Since negotiations with StarTimes broke down, in part due to financial issues and an unpaid debt of more than USD 842,000, the GFA has been looking for a more reliable and transparent partner.
The argument for SuperSport, a larger player with renowned production and distribution capabilities, is greatly strengthened by StarTimes’ obvious financial limitations.
Though no official word has been issued, SuperSport‘s re-entry into Ghana football now appears more certain than ever.
The GFA, eager to maximize the commercial attraction and media exposure of the league, could see in SuperSport a possible long-term ally who could guarantee on both fronts.
