Nestlé Ghana and the Sports Ministry will work together on youth empowerment and grassroots sports.
Salomé Azevedo, the CEO of Nestlé Ghana, met with Kofi Iddie Adams, Minister of Sports and Recreation, at his office in Accra. The purpose of the two parties’ meeting was to discuss ways to work together more closely on youth empowerment and grassroots sports development.
In a Facebook post, Hon. Adams referred to Nestlé as a famous Milo brand that has continuously sponsored community and school athletics nationwide.
He thinks that Nestlé’s new program, “Building Champs,” will strengthen this influence by teaching kids discipline, collaboration, and healthy eating through sports.
Through its Milo brand and the Healthy Kids Programme, which blends nutrition education with physical activity like football and athletics, Nestlé primarily focuses on youth development as part of their corporate social responsibility (CSR) for sports.
The official start of the 2025 U-13 National Championship is scheduled for November 14th, however it will take held at Paa Joe Stadium on December 6th, 2025.
Hon. Adams, who doubles as the MP for Buem, stated that, “Government is committed to working with corporate partners like Nestlé through the Sports Development Fund, which will provide incentives for private investment in sports and recreation.”
He added that, “Together, we are shaping a generation of confident, healthy, and purpose-driven young Ghanaians.”
